Automotive Marketing ROI Reporting
Do you know which ads are leading to sales?
What are you really spending on each campaign?
How are your call processes impacting your sales?
In the automotive world, there are a lot of zeroes in advertising and marketing budgets. Dealerships spend three out of four ad dollars on old-school traditional media, and despite being a fraction of overall ad budgets, digital spending is expected to rise to $7.80 billion by 2017. That’s a lot of cash! It’s important to make sure your advertising investment is paying off.
Exclusively for dealers who use ERA and POWER dealership management systems, our ROI Reporting tool uses call attribution technology to help you figure out if your advertising campaigns are making the cut. It provides reports that analyze which ad sources deliver leads that progress into sales and which are lemons. By linking a deal directly to a phone call, you can learn what call processes work well and implement those best practices elsewhere.
Why use Callbright Interactive?
- Gain real ROI information based on real deals and advertising from your dealership.
- Be confident in your advertising efforts.
- Find opportunities to enhance or continue call handling processes.
Interested in learning more about how to track your marketing ROI? Fill out the form below, and we’ll contact you with more information.