Are you maximizing your healthcare organization’s revenue potential?

Healthcare

Each year, the healthcare industry brings in $2.5 trillion dollars in revenue. While your healthcare or wellness facility is probably only bringing in a small percentage of that amount, you still need to make sure every penny is put to good use.

If you want to generate revenue (which, let’s face it, who doesn’t?), then you’re probably investing in advertisements. Wouldn’t it be nice to have a way to confirm that your marketing efforts are actually working?

Also, don’t forget that quality customer service is just as important as generating revenue. Even if you’re fully maximizing your ad spend, your patients are sure to go elsewhere if your staff is improperly handling calls.

Enter Callbright Lead Converter. Our closed-loop marketing solutions help you address key issues in your selling process.

Are my healthcare facility’s ads effectively reaching the right patients?

You have various campaigns going on at once (as you should) and it seems like you have phone and web inquiries coming out of the woodwork. But which ads are generating these leads? Well, there’s really no way to know for sure unless you track them. With call attribution technology, we can help you measure your ROI and determine where your quality leads are coming from.

The solution:

Does my staff provide quality customer service to patients?

There’s no getting around it. No one wants to return to a place where they’ve received poor customer service. But without knowing how your staff is handling calls, you can’t make sure your patients are being taken care of properly. Often you can correct bad customer service by offering reps further training or just the knowledge that they’re being held accountable for each call they handle.

The solution:

Is my healthcare staff responding to patient inquiries in a timely manner?

These days, the word “follow-up” seems to be part of a foreign language. But if you expect to stay in business long-term, it shouldn’t be. If one of your staff members tells a patient they’ll contact them in the near future and they don’t, that patient won’t hesitate to take their business elsewhere.

The solution:

Does my staff accurately log patient information into our CRM?

Why lose leads that you’ve already paid for because of a faulty, manual process? Every time your staff places or receives a call — even on their cellphones — that patient’s record needs to be updated in your CRM. The problem is, the more time your staff spends on data entry, the less time they have to focus on patients.

The solution:

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Interested in learning more about our solutions for your healthcare business? Fill out the form below, and we’ll contact you with more information.