Press Release

Callbright Celebrates One Year of Integration With Reynolds and Reynolds’ New Contact Management CRM

Houston, TX — July 10, 2015 — Callbright, a leader in total call management solutions, is celebrating the one-year milestone of its integration with Reynolds and Reynolds’ new Contact Management enhanced CRM solution. The new Contact Management allows dealers using ERA or POWER DMS software to manage sales, service and parts prospects and customers using any Internet browser and device. The integration, which was announced on July 15, 2014, allows dealerships using both the new Contact Management and Callbright to automatically manage phone calls within the CRM application instead of separately logging into the Callbright interface.

“We pursued this integration because we recognized an opportunity to help our clients become more efficient at monitoring staff and capitalizing on sales leads,” said Callbright National Sales Manager Jordan Bentley. “By giving our clients the ability to link leads to existing clients and prospects and listen to call recordings in Contact Management, we’ve eliminated time-consuming, unnecessary extra steps like cross-platform data entry.

“Over the past year, we’ve received feedback that this integration is one of our client’s favorite features. In fact, CRM integration is becoming a deal breaker for a lot of dealers. When evaluating solutions, they ask, ‘Does it integrate with my CRM?’ If it doesn’t, they move on.”

For more information about Callbright’s CRM integration and Reynolds’ new Contact Management, visit callbright.com/crm-integration.asp and reyrey.com/qr/cm_nada.html.

About Callbright

Callbright provides complete, real-time telephone communication management via web-based tools to help businesses optimize marketing investments and enhance customer relationships. Callbright clients can track advertising effectiveness through telephone responses, record and monitor inbound calls, track outbound calls and send broadcast messages. Additionally, training features provided through Callbright help establish accountability and improve the performance of personnel, leading to increased profitability. (www.callbright.com)