More than ever, Internet traffic is bringing additional leads, appointments, and sales to companies across the business spectrum. The ability to track, instantly contact, and capture online leads is vital to sustainable growth.

"Research shows that 24% of leads close in 0-10 days.  These closing rates can improve by 40% or more by decreasing follow up time from 2+ hours to 30 minutes.  This tells us that instantaneous follow up is crucial…"
2007 Cobalt/Polk Dealer eBusiness Performance Study

It’s no wonder more businesses are trying to cash-in on Internet leads. Unfortunately, the process of turning online browsers into customers is no easy task. Most businesses lack the tools and staff necessary to consistently and quickly contact Internet leads and convert them into sales or appointments. Callbright takes the hassle out of the process with the Lead Chaser™ product.

With the Lead Chaser product, when an online prospect browses your Web site and sends a form requesting information, the Callbright system calls your sales department, relays the data completed on the form, and provides the option to immediately connect with the prospect via a phone call at the push of a button. Armed with accurate data and connected with a quick call, these leads are more likely to convert into a physical appointment and end in a successful sale.

By improving your response time and providing you with caller data, Callbright helps ensure that leads are captured and converted, so your business stays successful.

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A big thank you to all the companies that have shared their Callbright success stories with us! We always appreciate hearing how our solutions have helped your company succeed.

If you would like to share your positive results with Callbright, please submit your story. You never know, you might even see your success story published in this newsletter or on our Web site!

To submit your Callbright success story, please e-mail Marketing@Callbright.com. If possible, describe the situation or challenge you faced, how you implemented Callbright to resolve the issue, and the final, successful outcome of the experience.

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In this age of fluid contact, instant gratification, increasing demands, and ballooning expectations, customers believe that the companies they do businesses with should always be available. This means it’s increasingly important to be available to your customers after hours, on weekends, and even during holidays.

Callbright has created Time of Day Routing to stretch your operating hours without stretching your budget, allowing you to stay connected even when your offices are closed.

Time of Day Routing is an automated routing system that sends calls to different destinations based on a predetermined routing scheme set to meet your needs. A basic example is when calls are routed to the main line during business hours, routed to an answering service after hours, and then re-routed back to the main line when the business opens again. With normal call forwarding, these changes would need to be made manually.

• Effortlessly direct calls to alternative destinations if lines are closed.
• Easily review and set advanced routing commands via the Callbright Web site.
• Set routing commands on specific lines, so certain numbers can provide the proper routing.

Time of Day Routing makes it easier for your customers stay in touch, and provides an easy way for you to keep those customers happy.

For more information about Time of Day Routing, please contact your Callbright Account Executive, call 877.GO.CALLBRIGHT, or e-mail Sales@Callbright.com.

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Have you ever wanted to deliver messages to a broad audience, while incorporating a personal touch that promotes customer satisfaction and a greater response rate? Think it’s not possible?  It is with Broadcast Messaging from Callbright!

Our Broadcast Messaging capabilities give you the power to distribute timely and targeted communications to large audiences with customized, personal messages that make an impact. You can even send broadcast messages targeted to regional audiences, enabling you to include local celebrity voices or tailor messages to separate segments of your customer base.

The Text-to-Speech function gives you even more options to customize messages by enabling you to insert customer names and other personal data into your messages. Now, instead of delivering an impersonal, canned message to all of your customers, you can deliver effective messages that speak directly to each customer, building strong relationships and improving loyalty.

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Missed calls are lost opportunities, and no business can thrive without making the most of each and every opportunity. Callbright can help you capture inbound calls and maximize every opportunity with Enhanced Call Completion!

Enhanced Call Completion is a powerful tool that enables you to automatically set advanced forwarding rules on your Callbright telephone numbers. With this tool, calls are forwarded to a different destination, such as a cell phone or a secondary line, if your main line is busy or if the call is not answered after a certain number of rings.

You can also direct callers to automated messages, such as hours of operation and directions, or a voicemail system, so you can respond to a potential customer at your earliest convenience. All of these features enable you to be more responsive to your customers, even during your busiest times or during hours when you are closed.

If you value each and every call and want to maximize your opportunities, then Enhanced Call Completion is perfect for you!

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