Callbright - Call measurement, tracking and reporting show call value

Powerful Reporting Suite

Callbright’s robust reporting suite enables you to determine the effectiveness of your advertising efforts, analyze customer demographics, calculate campaign costs per call, and identify your best salespeople. Create customized reports that can be generated across local, regional, and national levels. Additionally, reports can be automatically delivered to an email account, providing access to information without the need to be logged into a web site.

Demographic Information:

Learn who is responding to your marketing efforts and whom you still need to reach. Track statistics on caller locations, zip codes, age groups, average incomes, and so on. Use this information to tailor your advertising campaigns, and your product development efforts, towards certain demographic characteristics and increase your success rate.

Lead Chaser:

Let Callbright drive sales to your door. When an online prospect browses your web site and sends a form requesting information, the Callbright system calls the sales department with the option to immediately return the call. With measures to increase your response time, Callbright helps ensure that leads are captured, possibly even before they have finished browsing your site!

Live Call Tracking:

Callbright’s powerful reporting suite enables you to view customer demographics for inbound and outbound calls before the call connects. With Live Call Tracking, you can even update a caller’s information during the conversation.