HOUSTON, TEXAS – June 24, 2008 – Today, Callbright unveiled its latest product, Lead Chaser™, which enables businesses to immediately connect to customers submitting forms via the Web, even before customers have a chance to navigate away from the Web site. With Lead Chaser, as soon as a Web form is submitted, the corresponding data is converted to speech using text-to-speech technology. A phone call is then initiated to the business, notifying a salesperson of the lead. That salesperson then has the option to use Lead Chaser to immediately initiate an outbound call to the customer. This entire process takes place in seconds, helping companies reach out to people interested in their products and services, often while they are still on their Web site.

Simply having Web forms on a site that generates auto-respond e-mails is no longer enough. Callbright recognized the potential of voice communications combined with a company’s Web presence. As a result, Callbright developed Lead Chaser, a feature that turns Web leads into something interactive and immediate - a phone call!

Thousands of hours and billions of dollars are spent chasing sales leads each year. The U.S. alone spent $47.2 billion dollars in 2006 on Internet advertising, and this number is expected to increase by more than sixty percent to $78.4 billion by 2011, according to PricewaterhouseCoopers.* With these huge expenditures, companies are always searching for ways to become top of mind and rise above their competitors.

Lead Chaser also enhances the user’s experience because customers don’t have to wait for someone to find their inquiry and send a reply. Lead Chaser was developed to help businesses increase response time to Web leads and inquiries, to improve the customer’s Web experience through an immediate response, and to elevate perception and opinion, leading to increased leads, sales, and customer satisfaction.

Callbright provides complete, real-time telephone communication management via web-based tools to help businesses optimize marketing investments and enhance customer relationships. Callbright clients can track advertising effectiveness through telephone responses, record and monitor inbound calls, track outbound calls, and send broadcast messages. Additionally, training features provided through Callbright help establish accountability and improve the performance of personnel, leading to increased profitability.

* “Web Spending Seen Rising By Double Digits To 2011.” Keating, Gina. www.biznetis.net.