Mercedes-Benz USA Inks New Agreement With Callbright
HOUSTON, TEXAS – February 5, 2008 – Callbright, the leader in
total call management solutions, announced the finalization of a multi-year
agreement with Mercedes-Benz USA (MBUSA). As a result, every Mercedes-Benz
dealership in the U.S. has the opportunity to use a Callbright tracking number
through their dealer website, enabling them to track phone and web leads,
generate detailed reports, and maximize the opportunity of every call. This new
agreement was the culmination of a pilot program between the two companies.
Justin Colon, Retail Initiatives Specialist of MBUSA, said, "The
choice to go with Callbright was an easy decision for us. After seeing their
capabilities first-hand during the pilot phase of our business relationship, it
became apparent that the Callbright solution was ideal for us and our dealers.
We were also able to experience their exceptional service and support standards
that proved to us they would be excellent business partners for Mercedes-Benz."
Jim Wright, Vice President of Sales for Callbright, is extremely
pleased to call Mercedes-Benz USA a Callbright partner. Said Wright, "Entering
into the initial stages with Mercedes-Benz, we were confident we would meet and
exceed their requirements and demonstrate the value of what we could bring to
the table for their dealers. This new agreement is the result of delivering
just as we said we would. Callbright is very excited to partner with a first
class organization the caliber of Mercedes-Benz USA and to continue confirming
how we can help dealers refine their marketing expenditures and assist them in
growing their business."
About Callbright
Callbright, based in Houston, Texas, provides complete,
real-time call management services via web-based tools to help businesses
optimize marketing investments and enhance customer relationships. Callbright
clients can track advertising effectiveness through telephone responses, record
and monitor inbound and outbound calls, and send broadcast messages.
Additionally, training features provided through Callbright help establish
accountability and improve the performance of personnel, leading to increased
profitability.
About MBUSA
Mercedes-Benz USA, headquartered in Montvale, New Jersey, is
responsible for the sales, marketing and service of all Mercedes-Benz and
Maybach products in the United States. In 2007, MBUSA achieved an all-time
sales record of 253,433 new vehicles, setting the highest sales volume ever in
its history and achieving 14 consecutive years of sales growth. More
information on MBUSA and its products can be found on the Internet at
www.mbusa.com and
www.maybachusa.com